Add constantly revolving, time-sensitive trailers to the wall of your theatre. Using JACRO Premiere movie theatres can target flatscreen trailer content to suit its audiences with easy time rules allowing kids' movies to be scheduled earlier in the day and adult movies advertised later in the evening.
Easily change content to match the genre of the films that are being shown. Fill screens with trailers for upcoming sci-fi films when a sci-fi film is premiering and romantic comedy trailers when another romantic comedy is being shown. Rotate display through 90 degrees and mount them as poster units, scrolling though different movie posters, both drawing the audience's attention and maximising the usage of every display.
Alternate the trailer display information with other important messages such as Emergency Exit announcements, information on gift certificates and reminders to use the restroom and purchase concessions while in the lobby area.